The everyday edit
Less noise.
Better things.
Thoughtfully selected fashion, technology and home essentials made for modern everyday living.
Shop the collection →
Thoughtfully selected fashion, technology and home essentials made for modern everyday living.
Shop the collection →Products chosen for everyday use.
Simple returns on eligible orders.
Reliable delivery across India.
Your order details stay protected.
We believe shopping should feel simple. Buy 99 brings together pieces that look good, work well and earn their place in your everyday.
Our story →